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Mission and strategy
Mission
We work and improve in order to produce ecologically clean and healthy foodstuff for Ukrainians
Strategy
Our main goal is to further strengthen position of the leading producer of high quality branded eggs and egg products in Ukraine, due to strengthening vertical integration, developing national brends and holding production quality leader position.
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Further development of the "Yasensvit" national egg brand
Development of the "Yasensvit" national brand and successful launching new sub-brands. Concentrate marketing efforts on strengthening brand loyalty among emerging middle class consumers.
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Strengthening position as a leader in product quality with "Ovostar" TM
Always offer high quality products to strengthen position as a leader in a B2B market. Continue to secure long-terms contracts with the biggest local and multinational food companies in Ukraine.
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Further export markets development
Expand export sales to Middle East, African and CIS countries as well as Muslim countries and Israel. Consider export markets as an opportunity to gain on favorable prices.
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Focus on vertical integration
Maximize the production process efficiency. New initiatives to sustain profitability and competitive advantages.
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Further expansion of production capacities
Reconstruction of existing laying hens houses and purchase of new cage equipment. Expansion of production capacity of the Egg Processing Plant.
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See our aim,
ignore the obstacles,
trust in ourselves!
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